The good news is that both parties now recognise that winning the women’s vote will be the crucial factor in winning the upcoming federal elections. Describing it as “pink-vis” instead of “hi-vis”, David Speers host of ABC Insiders, makes a good case for this in a recent article.
But the bad news is that Speers speaks mainly about young mothers in the 20-45 age group in marginal seats. He says that the parties know that “young women are more willing to shift their vote than older women or men.”
And with that he dismisses further discussion of the votes of older women.
Not so fast, Mr Speers.