A Table for One – The Rise of the Solo Consumer
How often has this happened to you?
You walk into a restaurant by yourself and the maitre d’ greets you with the words ” Is it just for one?”
Often the words are accompanied by an expression of surprise if not downright pity, mixed with a reluctance to waste a table for four on just one person.
It happens to men, but it is particularly corrosive to the self-esteem women.
But now it appears that restaurants that discourage solo diners are ignoring the changing global demographics that will impact on business.
We are seeing the emergence of what Dr Joseph Coughlin calls ” the solo consumer”.
